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Americans are buying more products and services than ever before through the Internet and

时间:2020-03-31 02:09:09

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Americans are buying more products and services than ever before through the Internet  and

问题补充:

Americans are buying more products and services than ever before through the Internet, and the popularity of online sales is likely to spread to other countries. Online sales now represent as much as one-tenth of all retail(零售) sales in the United States,which has led traditional stores to seek new ways to keep their customers loyal.

Lynne Shaner used the Internet to buy everything she needed for her wedding and holiday gifts for her husband. Other than food, 90 percent of her purchases(购买的东西) were made on her home computer. “I find that, by being able to go online and opt for the things that I need to select and have them delivered to me right at my doorstep, I’m free from all the driving, all the crowds, all the noise, and I usually get a better selection.”

There are a lot of people like her. Experts say American online shopping hit records in both November and December. Fifty-seven percent of Americans have bought something electronically. Store owners worry that this growing amount of online sales will hurt their business. Cornell University marketing professor Ed McLaughlin says, “They should be worried. Anything that can move online will be sold online. And its just a matter of time. However, traditional stores can keep their customers by selling goods like clothing, which buyers may want to see and try on before purchasing. The stores could also offer things that are difficult to ship. ”

Bill Martin, whose business helps stores learn about their customers, says, “Traditional stores offer a social experience that some people enjoy. There is still a lot of emotion in the buying decision that takes place, and you can always get that on-line. Its a rather cold process. Traditional stores can provide goods for buyers more quickly than online stores. And some retailers are using websites to persuade people to visit their stores. ”

While online shopping worries some business owners, the only worry for delivery services like FedEx and UPS is keeping up with the number of packages. UPS Manager Dana Kline says her company is very busy at this time of year. UPS is so busy that it has filled 55,000 temporary worker positions during the holiday season.

【小题1】According to Lynne Shaner, shopping online .A.helps choose things she needs mostB.will replace traditional shopping soonC.offer many benefits to customersD.seldom provides a better selection【小题2】What does the underlined phrase “opt for” in the second paragraph mean?A.chooseB.sellC.designD.purchase【小题3】Professor Ed McLaughlin thinks that .A.online shopping has little effect on traditional storesB.it is time for store owners to be anxious about their businessC.traditional stores can do nothing to stop challenges from online shoppingD.traditional stores should sell more things that are difficult to ship【小题4】What can we know from the fourth paragraph?A.Online sales fail to offer customers sense of emotion.B.Customers enjoy social experience when shopping online.C.Traditional stores can help customers decide what to buy.D.Customers can buy goods more quickly after visiting websites.【小题5】From the passage we can infer .A.UPS has filled more worker positions than FedExB.business owners are concerned about delivery servicesC.FedEx is keeping up with UPS on the number of packagesD.delivery services are facing more and more pressure from online salesC

答案:

(答案→)C

解析:文章主要分析了美国网购迅速发展的现象。网购的流行给实体店带来了竞争压力,网购有很多优势,但网购无法获得情感体验。网购也给物流公司带来很大的运输压力。

【小题1】根据第二段“I’m free from all the driving, all the crowds, all the noise, and I usually get a better selection”可知,网购省去了开车、挤人群、噪音等麻烦,还能有更好的选择。故选C。

【小题2】根据“opt for the things that I need to select”可知,网上有很多可供选择的商品,故选A。

【小题3】根据第三段“Cornell University marketing professor Ed McLaughlin says, “They should be worried. Anything that can move online will be sold online....”可知,Ed McLaughlin认为实体店店主应该有所担忧,故选B。

【小题4】根据第四段“There is still a lot of emotion in the buying decision that takes place, and you can always get that on-line”可知,网购无法获得像在实体店购物得到的情感体验,故选A。

【小题5】根据最后一段“the only worry for delivery services like FedEx and UPS is keeping up with the number of packages...UPS is so busy that it has filled 55,000 temporary worker positions during the holiday season.”可知,网购不仅给实体店带来压力,也给物流公司很大的压力,故选D。

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